Blender Theater

What would we do without the blender? No more smoothies or drinks luxury and no easy way to create pureed foods for both variety in the kitchen and special diets in hospital. There are limits to scientific research, the blender is an important tool in the laboratory, used by scientists such as Jonas Salk in his search for the answer to polio.

Fortunately Stephen Poplawski had the bright idea in 1922 to add a spinning blade at the bottom of a glass jar. He did it for him to make drinks for the Costume users soda fountain. Of course, whenever someone has a good idea, someone else thinks better and he was with the mixer. Fred Osius, one of the founders of the Society of Manufacturing Hamilton Beach, took on the idea Poplawski and made it better.

Back in 1910, Osius, LH Hamilton and Chester Beach, formed a company to manufacture kitchen appliances, which they did successfully, and still not very good. Then in 1933 Poplawski tool soda fountain attracted attention Osius. He has made significant improvements in the design and patented Poplawski's version. But it is far from successful patent commercialization and Osius needed money to take this route.

During this time slot great Fred Waring Pennsylvanians, was very popular and financially efficient. Waring has not begun to be a musician, however. It was originally a student of architecture and engineering at Penn State. He has always maintained his interest in new inventions and if Osius seemed a good prospect. In fact, Waring was also looking for an easier way to make the special arrangements of liquefied vegetables that his doctor had prescribed to treat ulcers nagging Waring. Thus, in 1935, when Osius talked his way into the room Waring's dressing after a live show at the Vanderbilt Theatre in New York, Waring was all ears.

Waring put $ 25,000 in development effort Osius Blender. Six months later, the problems with the mixer were still unresolved. Waring, as the biggest investor, fired Osius and hired someone else to redesign it. It took a little longer, but eventually the Miracle Mixer was completed in 1937. It sold for $ 29.75 and was an instant success when presented at National Restaurant Show in Chicago.

The next problem was getting people to hear about this wonderful new tool. Fred Waring marketing itself. It started in 1938 by changing the name of the company manufacturing the mixer to the Tool Company Waring and the Waring Blender. Then he spread the word. As a musician Waring was on the road a lot, spends a lot of time in hotels and restaurants. He pitched his Waring Blender for chefs and bartenders everywhere he went. Then he took the big stores such as Bloomingdales and B. Altman. And in 1954, 1 million Waring blenders had been sold. They are still on sale in modern versions, and even a reproduction time of the original machine.

Waring once bragged about his Waring Blender to a reporter from St. Louis. He said: "This mixer is going to revolutionize American drinks" and he was right.